Meta Launches AI Video Ad Tools and a New Video Tab on Facebook
Delhi News
Facebook will soon introduce a new video tab that will gather all video formats in one place. Meta announced this update during the Advertising Week event on Tuesday. Along with the new tab, the company also unveiled several artificial intelligence (AI) tools to help create and deploy video ads. Meta noted that 60% of users’ time on Facebook and Instagram is spent watching video content.
“Meta Unveils New Video Features During Advertising Week
In a recent newsroom update, Meta outlined new advertising tools and the upcoming video tab on Facebook. Currently, the Facebook app lets users view Reels, longer videos, and live streams in one tab, while the web version requires users to switch between content types. Soon, the web version will also feature an integrated video tab displaying various video formats.
Meta emphasized that this change will help advertisers more easily reach their target audiences by streamlining different advertising funnels. Advertisers will be able to showcase various ad types, including standalone videos, carousel ads, in-stream ads, and overlay ads within the new tab.
In addition, Meta introduced new AI tools to make video ad creation easier. The first tool, called Video Expansion, automatically adjusts video assets to different aspect ratios by generating new pixels for each frame. This means advertisers no longer need to shoot videos in multiple formats or edit them manually to reach all audiences. The tool will be available for both Instagram and Facebook.
Another tool, Image Animation, transforms static images into animated ads for Instagram Reels. However, it doesn’t create new scenes or camera angles; instead, it simply animates elements within the existing image.
Additionally, Meta will allow advertisers to integrate creator content into their collection ads on Reels, displaying both the advertiser’s products and the creator’s authentic content together. This approach helps showcase products while highlighting their authenticity.
Another feature currently in testing allows creators to add testimonials to partnership ads, which Meta claims can enhance ad performance. When users view the comments section of an ad, they will see the creator’s opinion labeled as ‘sponsored.’
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Snapchat Begins Testing Sponsored Ads in Chats and Promoted Locations on Snap Map
Snapchat has announced that it will start testing advertisement placements in two areas of its app to enhance customer relationship management (CRM) integrations. The platform is partnering with two dining franchises and an entertainment company, whose ads will be visible within the app. This initiative aims to help businesses visually engage with consumers more effectively.
Users will be able to interact with the ads they receive on Snapchat by replying to them or accessing the call-to-action options provided. This interactive feature allows businesses to create a more engaging experience, encouraging users to connect with their offerings directly through the instant messaging platform.
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Ads on Snapchat
In a blog post, Snapchat announced new advertisements that will appear in the Chats tab and on the Snap Map. Once rolled out, users will start receiving sponsored Snaps from Disney, while ads from McDonald’s and Taco Bell will be featured on the Snap Map.
Businesses can send full-screen vertical video Snaps directly to users, but participation is completely optional. Users have the choice to open these Snaps, and any that remain unopened will be removed. Additionally, Snapchat users can interact with sponsored Snaps by sending messages to the advertisers or using the provided call-to-action options to visit a specific link.
The platform stated that these sponsored Snaps will be separate from users’ personal chats and will not trigger push notifications.
In addition to Sponsored Snaps in the Chats tab, Snapchat is introducing ads on the Snap Map, which allows users to share their location and discover places of interest. The Snap Map highlights popular locations as “Top Picks,” and the company claims that this feature can increase visits by up to 17.6% among frequent Snapchat users. This potential boost in foot traffic is one of the reasons for the rollout of ads.
Other New Features
Snapchat has recently made the Footsteps feature available to all users. Previously exclusive to subscribers, this feature allows users to track the locations they’ve explored and sent snaps from. In addition to monitoring new places, it can also utilize stored Memories to revisit past trips.
